Friday, March 30, 2012


how do you visually represent your art in the online market place?

something i've been playing with off and on over the past few months is how to best show off my drawings for sale. at the moment most drawings for sale in my shop have a scan of the whole drawing and occasionally a detailed part to show the finer marks which are not too discernible on the screen.

of late i've been playing around with the idea of a 'product shot' for each of my listings. i'm no great photographer, i just make best use of the light and space available at the time. these few shots above are the ones i've been happiest with so far.

recently i used a shot of a group of drawings on my mantlepiece as the main image for a larger piece which i was unable to scan and this listing had a surge of interest and comments and people seemed to be drawn to it for what was going on in the image which made me think differently about how things could be displayed.

it's hard to find a balance between scan and photograph especially with such detailed work. on the one hand the scan enables you to see all of the fine details of a piece and that's what you need if you're considering buying art on the net. on the other hand a photograph lets the drawing exist as a 3-d object but lacks the detail.

i've tried a few of these shown above out in the shop, take a look and let me know what you think....


nathalie et cetera said...

they look beautiful in your shop. but as you say, if someone wants to buy a piece of art, he/she should be able to see the details. since it is possible to put more than one image by item, maybe you could consider a combination of both scan and photography?

Olivia Jeffries said...

i have done both on a selection of listings but they look weird together, like one is too vague and one is too harsh and neither is a good representation. it's a dilemma!

anca gray said...

i love these! and i do believe they look good in the shop. a combination of both works for me!

Olivia Jeffries said...

thanks anca :)

Little Brown Sparrow said...

I initially went with scans and photography in my art shop, but eventually I did away with the scanning and stuck to photography. With a macro setting and some natural light, I found I was able to capture the the detail in the work as well as the texture of the paper, which is essential to people like us who work with distressed materials. Scanning tends to wash out things too much.

You can see photographed collage here:

to see the scanned ones, go to page 2 of my sold gallery. I also highly recommend the 'prop' shots- displaying the work on a shelf or mantle with objects gathered around it. It helps people understand the piece as an object and how it might look in their home; especially important when we sell online!